I would term myself as a revenue generation specialist or an digital growth hacker with an experience of more than 11 years across different domains of an online bussiness. Expert in building and executing growth strategy for an online business and get them to a stable revenue and growth.
Some of the key areas in which I work are :
Advertising: Based on the content/product, selecting the right channels for advertising and creating a perfect mix of the channels for branding & sales. The channels includes Facebook, Instagram, Google search, Google Display, YouTube, affiliates, Cashback website, Coupon Websites, influencers, bloggers, partnerships and more.
Customer retention: Study the buying pattern of the consumer and define procedures and actions required to make sure the 70-80% of the users are coming back within the given period of time so, you don’t need to spend again to reach to those people.
Product engagement: This includes building an AI based system which can study the different parameters of interaction and suggest a set of product for maximum engagement and sales. And use them to various channels like product listing on website, advertising, email marketing and more.
Website UI/UX: This plays a very important role in conversions as the website should function as per the users requirement, the journey should be as smooth as possible.
After sale: This is the end & the most important part of the funel as, this is going to decide whether this customer will become a brand ambassador of your brand or not. Whether he/she will come back or not.
Brand profile includes Once upon a trunk, Ogaan, Ekaya Banaras, Needledust, the Wishing Chair, Anand Prakash, Lapis Bard, Street Style Store, Ritu Kumar, Done by None, Cashkaro, Goodearth and more.