Roles & Responsibilities
Designation: Email Marketing Specialist
Period: Nov-2012 till Oct-2013
a) Managing the complete email channel.
b) Creating email campaigns, optimizing the data to get maximum output.
c) Email opens, clicks and spam optimization.
Reaching the open rate of 12% on an average, to the max of 30%,Click rate of 4% on an average, to max of 10% for a mailer. Monthly unique opens touching the best of 37% of the complete data base
Designation: Data Analyst
Period: Apr-2012 to Oct-2013
a) Creating the weekly and monthly report.
b) Analyzing the sale, product performance, complain and customer acquisition pattern.
c) Product & Service analysis
d) Ensure SLA Compliance
e) Generating and working on the CLV
Designation: CRM Lead
Period: Jul-2011 to Mar-201
- Handling the complete CRM team (Calling, Chat & Email)
- Creating the daily, weekly and monthly CRM Reports
- Product & Service analysis
- Ensure SLA Compliance in respect to return, refunds, deliveries and pick-ups
- Finding the fulfillment gaps and getting them resolved.