Overview

Job responsibilities

• Support decision management through digital analytics and business intelligence.
• Understand audience clusters for clients, segment them by relevant attributes, and define an outreach program for each segment, with clear outcome goals
• Create and execute various market research activities focused on both qualitative as well as quantitative aspects
• Formulate the digital marketing strategy, architect agile tools and processes, design solutions and scalable proof of concepts for all paid marketing channels including facebook, adwords, email, native & affiliates.
• Monitor and evaluate marketing results through performance dashboards and different reports to analyzing campaign performance in order to provide actionable recommendations and deliver continuous improvement.
• Create engagement programs for existing customers and users.
• Collaborate with agencies and other vendor partners, manage sponsorships
• Work with cross functional teams (sales, support and product development) to define product pitch, differentiators etc.
• Responsible for Hiring and Management of Team and Marketing Processes  

Achievements

• Out of the 4 start ups in which were leading the marketing 3 got funded namely Grocermax.com, Fabence.com, eazydiner.com.
• Were able to double the revenue of fabence & ogaan, and for Manyavar, GoodEarth & joybynature in just 3 months.
• In GoodEarth sale we were able to generate the revenue of 1.75 crores in just 7 day.
• Developed an amazing reporting format, which brought the whole company performance in one file and helped each department to improve. And we even sold that format to many other clients.